tech_newsBy Andrew J. Hawkins
Sony and Honda ain’t feelin’ the Afeela anymore
Sony and Honda seem to have lost that loving Afeela. The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) determined there was not a "viable path forward" after Honda recalibrated its EV strategy following steep losses. Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) on its EV investments, representing the company's first annual loss in over 70 years as...
Sony and Honda seem to have lost that loving Afeela. The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) determined there was not a "viable path forward" after Honda recalibrated its EV strategy following steep losses. Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) on its EV investments, representing the company's first annual loss in over 70 years as...
Published: 25 March 2026
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