ChatGPT shopping research builds you a buyer’s guide using AI

OpenAI is making it easier to plan out holiday shopping with ChatGPT’s latest feature called “shopping research.” Any shopping question in ChatGPT will trigger this new feature, which is rolling out to all ChatGPT users on free and paid plans on mobile and web, with “nearly unlimited usage” available during the holiday shopping season.Now, if you ask ChatGPT for “best TVs in bright lighting,” for example, as the company’s announcement video shows, the response will end with a button asking if you want to do additional research. This is where the “personal shopper” aspect...