Netflix’s ad ambitions just keep growing

For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year.The streaming service reported earning $1.5 billion from ads in 2025, and now it's finding more areas to stick them across its service. Starting next year, Netflix will start showing ads in the vertical video feed it just launched on its mobile app, and in the lineup of podcasts it began adding to...