tech_newsBy Jay Peters
X makes it 1,900 percent more expensive to post links
Posting links to X through custom social media software just got a lot more expensive. On Monday, X significantly increased how much it costs to post a URL via the X API, which is what third-party tools use to hook into the platform. It now costs $0.20 when a link is posted, up from $0.01.Any change to make posting links more expensive will likely make X even less attractive to publishers than it already is, especially given the widely held suspicion that linking news articles can lower a post's reach. The issue came up in a recent spat between Nate Silver and X's head of product, Nikita Bier...
Posting links to X through custom social media software just got a lot more expensive. On Monday, X significantly increased how much it costs to post a URL via the X API, which is what third-party tools use to hook into the platform. It now costs $0.20 when a link is posted, up from $0.01.Any change to make posting links more expensive will likely make X even less attractive to publishers than it already is, especially given the widely held suspicion that linking news articles can lower a post's reach. The issue came up in a recent spat between Nate Silver and X's head of product, Nikita Bier...
Published: 21 April 2026
1 min read
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